Some of the most important professionals and companies of the Brazilian digital marketing participated actively with aunica in the building of the media, marketing, and digital publicity national market, challenging and bringing innovations and results' optimization, with lower costs, where we could always deliver effective results with solutions and innovative technologies.
Since 2004 we started with the development of interactive publicity, video ads, and rich media. From then, we delivered Behavioral Targeting projects, TV + internet studies with the Ibope, Engagement score, attribution models, universal Datahub, dashboards, visualizers and the most recent artificial intelligence and machine learning, among other pioneer and relevant projects, always with inspiration and the client business vision, allied to methodologies adapted to the national market.
Strategy based on audience segmentation, ads aligned with the preferences and the consumer moment in the sales funnel and videos disclosure with influencers participation.
Along with HSTK strategy in digital media, involving performance, retargeting and audience segmentation in the consumers micro-moments in all the digital marketing channels.
Campaign image: Illustration of TV and Portable audio Strategy based on micro-moments, crossing public profile and segmentation, with warming activities and also dates hard-sell and key moments.
Strategy based on micro-moments, crossing public profile and segmentation, with warming activities and also dates hard-sell and key moments.
Along with HTSK agency, to disclosure the new resort of the company, we developed a strategy that matches methodologies of segmentation, targeting, and audience.
Analytical platform migration to Google Analytics Premium, assuring the maintenance in the ranking and comScore tagging.
Along with Energy/ Y&R was proposed an e-commerce transformation to increase the revenue. Beyond, the propose aimed to set the online media the most effective sales channel.
Implemented with the Omnichannel concept, multi-channel / 360 perspective, the challenge was generate rapid and efficient intelligence by integrating efforts and data from various sources: Promo, Trade, Off, Digital, Sac and Time BRF.
In order to make faster decisions, the proposal was to develop a platform to integrate data from multiple online media channels cross-referenced with client.
With the challenge of increasing clicks and lowering CPC, aunica in partnership with AG2 Developed a Management Strategy with Adobe's Search Center Tool Omniture.
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