GOING GLOBAL: PROGRAMMATIC AUDIENCE DEVELOPMENT AROUND THE WORLD
A WINTERBERRY GROUP WHITE PAPER
Este estudo inédito de Julho de 2014, produzido por uma das maiores consultorias globais, Winterberry Group, em parceria com a IAB e com o apoio da Adobe, Dataxu, VisualIQ, Oracle, Quantcast e Selligent fala sobre o estado da mídia programática em diversas partes do mundo, os desafios, as barreiras e outras questões importantes e relevantes para este mercado onde AUNICA atua desde os princípios da tecnologia real-time e programática.
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This white paper would not have been possible without the significant contributions of more
than 200 executive-level thought leaders—including contributors, international trade association
supporters and reviewers representing all segments of the advertising, marketing, media and
technology industries across 12 global markets—Australia, Brazil, Canada, China, France,
Germany, the Persian Gulf region, Japan, Mexico, South Africa, the United Kingdom and the
United States. In particular, Winterberry Group is grateful to our research partner, the Interactive
Advertising Bureau, as well as the above sponsors for their generous support of this
Additionally, we extend our deepest appreciation to the marketers, publishers, technology
developers and service providers who contributed their time, insights and enthusiasm in support
of our research. Though their individual names are not mentioned in this paper, they represent
some of the most respected and innovative companies in the data-driven marketing and media
world—including AdAudience, AJ Advisers, AUNICA, Brandwatch Germany, Clicks2Customers.
com, Dell, Inc., Dentsu Aegis Network, Kaspersky Lab, makazi, News Corp Australia, nugg.ad
AG, ROIx Brazil, SAP, Simbiose Ventures Brazil, and many others.
Lastly, we would like to thank the IAB licensee organizations around the world—including IAB
Australia, IAB Brasil, IAB Canada, IAB France, BVDW (Germany), IAB Mexico and IAB South
Africa—who enthusiastically lent their support to our research effort and introduced us to dozens
of thought leaders within their respective markets.
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© 2014 Winterberry Group LLC. 2